Location: Chicago (USA)
Area: 404 m² (4 350 SF)
Photography: James Florio
Once a design has contributed defining a brand, growth poses an interesting challenge for architects. How does one convey an established identity and familiarity of brand while refraining from copy pasting previous designs over to a new location?
Boqueria in Chicago is located in the West Loop, in the former industrial & meatpacking neighborhood of Fulton-Randolf District which is being currently gentrified. Most buildings, new & old, have retained an industrial look: large open floor plates with columns. Because these spaces are predominantly horizontal in proportion, our approach was to layer the information so the design in its totality would provide a clear understanding of how it is organized.